Marketing

Effective Tips for Getting B2B Marketing Leads

If you want your B2B marketing campaign to be as successful as possible, there are certain tips that you should follow when trying to get leads. A lot of people think that acquiring good quality leads is easy, but they are given a rude awakening when they actually get started. …

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B2B Companies Can Benefit from Content Marketing, Too

Image source Content marketing is here to stay, so it is a bit odd that many business to business organizations are so reluctant to embrace it. Many of these companies seem to think that this kind of marketing is for commercial companies who sell to the general public rather than …

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7 Unexpected Tips to Write A Winning Email

If you are still struggling with your email marketing campaign, then this post is for someone like you. Drafting a winning email will not only increase its click-through rate but increase revenue. A lot of companies are benefiting from the use of strategic email marketing campaign. But there is also …

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Advertising Can Be So Much More Than Posters and Leaflets!

Advertising can be difficult to get right. Think of the hundreds of thousands of dollars that large-scale companies pour into their advertising campaigns and sometimes even they can go terribly wrong (just think of the notorious recent Kendall Jenner Pepsi campaign that had to be pulled pretty swiftly). With the …

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Mistakes That Are Killing Your Online Marketing Efforts

Image source – https://static.pexels.com/photos/266176/pexels-photo-266176.jpeg At the moment, there is no denying that every business needs to master the realm of online marketing, irrespective of the industry they operate in. The Internet has given rise to a new age of advertising. It has made most industries much more competitive, and it …

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How to Ensure Your Business Gets Noticed Online

Maybe you’ve taken the plunge and started your small business, putting your time and resources into ensuring your business becomes a success, but now you are stalling and need your business needs a boost. Or perhaps your business has been going well for years, but you feel it could benefit …

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Prototype Marketing 101

File link The votes are in and prototypes are an overwhelming favorite of customers. Why wouldn’t they be? Apart from being free, they give the consumer an opportunity to try before they buy. E-commerce sites know this is the biggest obstacle facing online shopping as unpredictability is a killer. A …

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3 Reasons You Need Social Media Marketing

For all the ups and downs that social media appears to go through on a weekly basis, there is no denying that it is still the best place to find your audience and present them with your business. In 2017, 81% of US citizens had a social media account and …

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Days Designed to Bring in Sales: What You Need to Know

It’s never too early for a business to start thinking about events across the year that are designed to bring in more sales — think of Black Friday weekend (including Cyber Monday) and something that we all look forward to — Christmas sales! To investigate further, we’ve teamed up with …

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