Marketing

Worst Marketing Mistakes Entrepreneurs Make

Marketing is an essential part of building your brand, with the potential to make or break your business. Unfortunately, some entrepreneurs either fail to incorporate marketing into their broader strategy or they commit mistakes that damage their brand and stunt the growth of their business. Here are some of the …

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10 Quick Tips to Mastering Facebook Marketing

We’ve moved from My Space to Orkut and from Orkut to Facebook. The social media platform has evolved beyond recognition. Today social media websites not only put you in touch with loved ones (or hated ones for that matter) you had long given up looking for, but they also help …

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Is Your Business’s Digital Campaign Effective?

These days, many business owners realize that implementing a digital campaign is a great way to enhance visibility, optimize conversion, and keep their companies growing. However, many of these business owners do not know what systems and strategies to implement for the purpose of making their digital campaigns as successful …

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The Killer Banner Ad Campaign that Works

Banner ad campaigns have been around since the early days of the Internet. They highlight your e-mail space, pop up in social networking sites, and generate revenue for online newspapers and travel blogs. The sheer number of banner ads used have created an advertising oblivion among Internet users. They are …

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Why Entrepreneurs Should Focus On Local SEO

Search engine optimization (SEO) has become a staple marketing practice for all businesses throughout the world, provided they have an online presence. Business owners recognize the importance of having a robust web presence, even if they run small local-based businesses. However, given the limitations of budgets, entrepreneurs have to apply …

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