Marketing

3 Business Identity Rules You Should Never Ignore

Your business identity is an important part of building trust with customers and remaining relevant within a heavily saturated marketplace. It’s not about quick gimmicks, the time and effort you put into each part of your brand’s identity will pay off and set your business up for a prosperous future. …

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Can’t Hack Online Marketing? Let Others Help…

Not all of us are marketing experts, and not all of us are digitally savvy either. If you’re a business owner, you probably understand the importance of marketing your business online. You may have already tried to build your own website and develop a following on social media, only to …

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Customers Build One Thing: Your Sales

Image source It doesn’t matter what company you run or what marketplace you operate within, there is only one common denominator at their very core, and that is the need for sales. The construction industry is no different. In fact, with costs so high, revenue is more important in this …

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Hack Your Way to Increased Conversions

When it comes to sales, the more, the more, the merrier. Your business simply will not survive if you don’t make enough sales and the more sales you make, the better off your company will be, which is why you should constantly be trying to increase your web sales in …

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Are You Marketing or Marketing Effectively?

When it comes to getting the word out about your business, you have two options: you can market your company, or you can market it effectively. These are two very different things. In the first instance, you spend time and money developing a strategy. In the second, you do everything …

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The Importance and Message of Professional Business Cards

A respectable business venture will always have professional business cards at the ready. Many business men and women overlook completely the necessity of business cards simply because they consider these objects to be “fancy” or just optional “accessories.” However, business cards are actually a very important and personal form of …

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Franchising, Brand Management and Subsequent Structure Changes

When it comes to franchising brands, there is a great deal of work that needs to be put into distribution and allocation of resources. Through franchising brands, business owners have the opportunity of developing networks and establishing footholds in multiple local economies. This will highly impact the brand income through …

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