Marketing

4 Things Every Ecommerce Start Up Should Know

If you are reading this you may have everything already planned, set in place and ready to go for setting up your online retail business. You may have your inventory, funding, business plan and perhaps even your marketing strategy established and ready for launch. However there are a few things …

Read More »

What Does It Take To Have A Genuinely Wholesome Brand?

Every small business has admired big brands with a mixture of respect and envy. They’ve achieved something that so few others manage to get anywhere close to doing, and that simply involves monopolizing the marketplace with a message, a name, and an image. The products or services that big brands …

Read More »

Why You Need to Switch to Atomic Design

Arguably, electricity is to human civilization as iPhone is to web design and technology. Apple’s role in heralding a new digital age where people could access information anytime, anywhere cannot be undermined. In fact, Apple has a key role to play in the impending age of AI that is upon …

Read More »

Simple Ways to Grow Your Brand

If you own a small business, there’s no way that you don’t understand the importance of branding. It’s how you differentiate yourself with the competition. It’s how you synonymize your name with quality, reliability and success. It’s what enables you to put your own personal flourishes and creative flair into …

Read More »

5 Crucial Considerations for Your Brand’s Packaging

“Make a good first impression.” It’s a cliche, but it’s still incredibly important especially when it comes to packaging. And since more than 80% of the information our brain receives comes through our eyes, how your product looks to a prospective customer can make a powerful statement. The look and …

Read More »

36 Marketing Ideas for a Tiny Budget

Marketing on a small budget is tough, but not impossible. There are plenty of creative, low-cost ways to promote your small business without breaking the budget. Sometimes the simplest ideas are the most effective. I’ve gathered 36 small business marketing ideas to spark your creativity, all you need to do is …

Read More »

3 Biggest Blogging Mistakes That Hamper a Blog’s Growth

This article is about ‘blog writers’ rather than bloggers because I’m going to focus mostly on the blogging mistakes that bloggers make in terms of their writing and their content rather than mistakes made just in terms of web design, etc. These are the mistakes that bloggers make when deciding …

Read More »