Marketing

How to Keep Your Personal Brand Personal

A personal brand isn’t just a useful tool for gaining employment, improving your career or establishing yourself as an entrepreneur. It is who you are and what you offer to those around you. Your personal brand is present in your online assets – your personal website, your social media accounts, …

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The Secret To Winning Over Potential Clients

When there’s a lot of competition in your industry, it can be hard to win over potential customers. As we’ll discuss in this article, you might already be offering a very high-quality product, and you might have hired a very professional team. However, it isn’t always enough to be a …

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New Trends in Medical Practice Marketing in 2018

Patient care is all about building relationships based on trust and communication. Current trends for medical practice marketing focus on fostering those relationships by providing ways to engage patients while providing them with valuable resources and information. Using a combination of on-page and local SEO, doctors, dentists and surgeons can …

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Creating A Brand That People Will Love

Picture Source The goal of every business is to make a profit, but there needs to be more depth to your company than that. Whether you became an entrepreneur because you had a vision for a certain type of service or you simply wanted to make money, every business needs …

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The Transition to Social Commerce

When it comes to selling online, there is a new kid on the block that comes in the form of social commerce. This is the outcome of savvy marketers combining social media with ecommerce, creating the best of both worlds for sales and communication. Today, shoppers no longer search solely …

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Is Your Advertising Campaign Effective?

If you sit and think about it, how effective is your advertising campaign, and if your answer to that is I’m not running one, then we’re in big trouble people. Advertising your company to the world, and as much of the world as possible, is essential to making sure that …

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