Can Mobile Tech Revolutionize Your Retail Store?

It’s no secret that more of us are frequent users of smartphones, and that increasing number of mobile users are switching over to these devices from their existing handsets. As you know, smartphones allow us to do all kinds of smart things and are, to all intents and purposes, pocket personal computers!

The business world has utilized the smartphone in all kinds of ways to engage with and entice consumers to buy from them. Believe it or not, even retail stores are realizing the benefits of doing so!

Yet, the sad truth is that many independent or small-chain store owners feel that mobile apps aren’t something their customers would be interested in using. The thing is, nothing could be further from the truth! With that thought in mind, take a look at these amazing mobile tech hacks that can help you grow your retail business:

mobile-employee-sml

Mobile payments

Let’s face it; no-one likes queuing up to pay for things they have bought in a store. And it’s not just traditional stores where this is an issue; in a restaurant, for example, you have to go through the whole rigmarole of attracting a waiter’s attention, waiting for them to get you the bill, and then waiting again for them to take payment from you.

Now, imagine a world where your customers could browse for the things they want, and when they’re ready to leave, they could just buy them using a dedicated store smartphone app?

Now, imagine a world where your customers could browse for the things they want, and when they’re ready to leave, they could simply? Their payment details are already on-file, so all they have to do is authorize the payment before they leave.

 

In-store maps

Is your retail store like an Aladdin’s Cave? And is it so big that it can take some minutes to walk from one end of it to another? If the answer to both questions is yes, it’s likely much of your staff’s time is taken up directing customers to specific aisles or locations.

Using their smartphone’s GPS and something like iBeacon indoor navigation, your customers can determine where products are kept, or even the location of things like checkouts, changing rooms, or in-store toilets.

negotiate-lease-retail-location

Location-based offers

Let’s say that you’ve already got a loyalty app for your customers to use. Many people that are out shopping for the day will no doubt look for the best prices for the things that they want. One innovative way to draw your customers away from your competitors is to give them personal discounts or offers based on their location.

For example, if they walk into the retail store of a competitor, your app could flash up an offer that entitles them to a discount or freebie if they buy from you today. Many modern smartphones allow app notifications, even when the apps aren’t in use. Assuming your customers enable that option for your app, you could persuade them to buy from you instead of your nearby competitors!

 

Price comparison

Consumers want to know that they are getting the best value for money when they buy goods and services. Those that browse retail stores always have the thought in the back of their minds that they could get a cheaper deal elsewhere.

With that in mind, you could provide a price comparison app for your customers to use. If one of your competitors offers something at a lower price, you could offer your store customers a discount to match or beat those prices.

So, when will you implement these innovative mobile hacks for your retail store?

Print Friendly, PDF & Email

About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

Check Also

Ignorance Is Not an Excuse: 7 Disastrous Consequences of Not Being PCI Compliant

As a general rule, all businesses that store and process credit and debit card information …

One comment

  1. The mobile payments processing is really interesting – I think I saw something like it in a store in Manchester this week & was very impressed. No physical till stations anywhere in the store (which also saves space & gives you more creative layout options). Thanks for sharing this – given me something new to look into!
    Matt Smith´s last blog post ..Beats X Wireless Earbuds Review

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge