How Can Businesses Use Large-Format Printing for Marketing?

Coming up with marketing techniques that will stand out from the crowd can be an incredibly difficult task. And even trickier if you are working with the same resources as everyone else, as your options can be limited.

This is where a large-format printer can work to your advantage.

 

Large-format printing is the process of producing documents in sizes A3 and above. The ability to print in larger sizes can help you step away from regular, mainstream printing methods and offer new exciting options that will set your business apart.

Read on to discover how these large models can help your business:

Creating Advertising Boards

Advertising boards are one of the most useful techniques that a business can employ.

Whether it’s displayed within your store where customers will visit, or around your office for employees and clients to view, it will serve a number of purposes.

An advertising board can help to get the word out about new deals and offers to your customers. It can also persuade them to purchase something they would not have originally considered buying.

In an office, these boards can help to publicize company events, job roles or any internal changes in a more exciting way than simply sending out an email en masse.

As businesses are beginning to favour in-house advertising methods, it is important that your marketing techniques are as effective as possible. Large-format printing gives users a great way to create original marketing materials to promote your company internally.

 

Posters

If your business is a new venture, has a new store location or is setting up a new product or event, you’ll want to let people know. While a social media post can be incredibly effective to the following you already have and in some cases, even reach a new audience, it is important not to neglect printed marketing.

Putting up posters near your business can be a great way to get the word out quickly, particularly to older potential customers who don’t use the internet. You can use a large-format printer to create a standout poster.

Models such as the X954de A3 Lexmark printer offer incredible print speeds on colour images, which will impress customers and clients, as well as create a good brand image for your business.

If your business is going to be mainly printing images, it may also be a good idea to invest in an Inkjet printer, as they produce high-quality documents.

Brochures

Attracting clients to your business is only half of the job; once you have their interest it is important to let your customers know what you provide.

Brochures are the perfect way to do this, as they allow you to list your products and services in one place, while maintaining the tone and image of your brand.

A larger than average brochure is an inexpensive technique that will stand out from the typical photocopied A4 brochures that are heavily distributed, and show clients that you are ahead of your competitors.

You could leave these in your office for potential new business clients to peruse while they wait to meet you or use them to show off your company’s work in a sales pitch.

The Xerox VersaLink C7000n A3 Colour LED Laser Printer can quickly produce double-sided documents, allowing you to produce your new brochures in the quickest time.

As you can see, these printers are an incredible investment if you need to improve your businesses marketing as they create unique, paper-based materials for promoting your company. If you are looking for a useful long-term investment, any of these Lexmark printers could be a great choice for you.

For more information on large-format printers, or to discuss which options will best suit your company then feel free to get in touch with an expert team, who will be more than happy to help you.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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