The Business Qualities Customers Most Respect

It’s no great secret that a business must pay close attention to the opinion of its customers if it is to succeed in the long run. But knowing that, and knowing how to bring it into existence, are two very different beasts indeed. As it happens, there are a few essential business qualities and practices which most customers tend to really respect in businesses when they see them being carried out. If you are falling in line with these, you can be sure that you are doing everything necessary to keep your customers happy. And that is one of the central tenets of developing a strong business in today’s competitive world.


If you have never looked into continuity before, it is worth doing so if you are serious about improving your customer relations. Put simply, business continuity refers to a business’ ability to carry on as normal despite or following a serious incident. This incident might be a tech problem, in which case the question of business continuity vs disaster recovery will need to be addressed. Or it might be that sales have taken a sudden and significant down turn, leading to a weaker business on the whole. You need to be able to carry on regardless, and to do that often means having strong practices in place which you can fall back on. So make sure that your business is aware of what to do in the worst case scenarios, no matter what they might be.



If you were looking for a sure way to discourage customers from ever using your service again, lying to them would be the way to go. If there is one thing the consumer generally won’t stand for, it is dishonesty from a business or on behalf of a business. You must ensure that you are consistently honest with your customers at all times – if you are not, it could result in a severe lack of customers in the future coming to use your service. The best opportunity to display your honesty is whenever you are dealing with them; for this reason, training your customer service staff well is hugely important.


Many of the most admired characteristics of people are also desired in businesses. This next one is a perfect example. Your business will benefit greatly from appearing as bold as possible, as this very often signifies a distinction in terms of how your business approaches things. It is also just true that being bold brings about better opportunities, so there is no reason not to. This is the kind of quality that tends to develop over time, so try to be patient if your startup is not yet displaying signs of boldness. By that same token, it will help hugely if you go out of your way to find opportunities to be bold in the marketplace. Don’t take unnecessary risks, but allow yourself to take calculated ones. This is how most of the successful businesses really get to where they need to go.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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