Bringing the Best Out Of Your Company’s Best Asset: You

There’s a lot that goes into creating a business, and its success is going to rest on myriad factors, some of which are in your control, some of which aren’t. But it’s always important, especially in the early stages of your enterprise, to remember that the company’s best asset – the thing that will determine whether it’s ultimately a success or not – is you. As such, it’ crucial that you set up your business operations in such a way that allows you to work at your best. Here’s how you do it.

Identify Your Strengths

OK, first thing’s first: you need to acknowledge that you’re not capable of doing all the tasks. You have strengths, and you have weaknesses. Before getting in to deep into your business requirements, do a little bit of self-analysis. What are you good at; as in, what are the very best things you can bring to the business world? It’s these characteristics that you need to focus on. For everything else, there’ll be help on hand, as we’ll come to see.

Say No To The Tasks You Can’t Do

Of course, there will be the temptation to do everything yourself. It’s your business, and if you want a job done properly, then you should do it yourself – or so the saying goes. In reality, this is not the best practice. If you’re not very hot when it comes to social media or design, for example, then this is not something you should be doing yourself. It might require you to put your ego in check somewhat; if you’re having trouble letting go, then remember that the goal should be to have all aspects of your business done to a high standard. This is not an opportunity to prove that you can do everything yourself.

Hire The Right People

Delegating work to other people will be all the more straightforward if you’ve brought the best people on board. When it comes to hiring people, it’s imperative that you have a robust hiring process that’ll ensure only the very best people become your employees. Then, when it comes to doling out tasks, it won’t be a matter of just giving them to other people; it’ll be a matter of giving them to people who are capable of doing them better than you could.

Freeing Up Your Time

You’re not going to hire an employee for every job. However, the nature of running a business means that there are going to be a lot of tasks; some repetitive and time consuming, some complex and time-consuming. There are two solutions for this problem: outsourcing, and technology. You can use services like Visyond, which will automate tasks and thus save you time. You should also look at outsourcing jobs like accounting, payroll, and other roles that would keep you from focusing on the details that you can do to a high standard. It’s all about spending as little time as possible on the jobs that prevent you from delivering your best work.

Never Stop Learning

You may have become an entrepreneur, but you’re not the finished article just yet. There is something that all the best business leaders know: that a person’s education is never finished. There will be courses, books, and conferences that will all help you to be a better leader and businessman or woman. You’ve already identified your weaknesses, but that doesn’t mean you have to accept that they will always hold you back. Instead, take steps to know a little bit more than you knew yesterday. There is always scope to learn if you’re willing to put the effort in.

Trust Yourself

We tend to see entrepreneurs as confident go-getters, who have a sense of their destiny and are on the path to making it a reality. But behind the scenes, this is rarely the case: many a leader is filled with self-doubt about the job they’re doing. However, no good can come from venturing too far down that hole. Ignore the doubts, and trust yourself: you’ve made it this far, and with a bit of courage, you’ll make it even further.

Stay Humble

If doubts can be problematic, then the opposite – overconfidence – can sometimes be much worse. If you’re able to know that you don’t have all the answers, that you need always to be pushing yourself and your company, then you’ll be able to afford the complacency that can cause other companies to derail.

The company is you. Make sure you’re bringing the best version of yourself!

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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