It very much seems like businesses nowadays live and die on the internet. Every piece of success seems to crucially hinge on how successful a business is in their online output. It wouldn’t be far from the truth to think along the lines of the above.
Physical businesses succeed through their footfall – or the amount of people shopping in their business. The more people, the more potential for profit to be made. It’s the same with online businesses as well! Just exchange footfall for web traffic.
So how do you boost your web traffic? How do you make the most of your digital presence? It’s quite easy – you’ve just got to work hard, be consistent and creative, and of course – keep at it even when the results aren’t clear.
In the initial basis, it’s worth moving away from HTML coding unless you’ve mastered it. There’s plenty of content management systems like WordPress or Squarespace which are far easier for you and your team to use. A CMS can allow you to run your website with simple software that has a low skill threshold to use, but still has plenty of advanced options if you want to move away from basic visuals and themes.
Having a website is a great start – but to really boost your presence on the web you’re going to need to start taking advantage of the data being left behind by each visit. To start off – use Google Analytics to give yourself some insight into exactly who is browsing your website, where they are looking and where they are from. Keyword tools can help you find out who is looking for the keywords you are optimizing and how saturated the search market is for certain words. Keywords are one way you can take advantage of Search Engine Optimization, so do be unique and creative with keyword usage.
Ecommerce is a huge part of operating an online presence. Your online stores and pages need to be kept up-to-date and highlight both your products and services in a manner that is easy for customers to handle. If this is too much for you and your team, consider external help in the form of agencies like lightboxdigital.co.uk who can handle your internet needs, especially in the area of ecommerce.
The main way to keep boosting your web presence to is keep constantly creating engaging content that brings people to your website. Visuals and creative content that appeal to your business interests and customers is a great way to indulge in SEO and keywords as well as creating a stream of fresh and new content for your site. From podcasts to blogs and videos there is almost no end to the products you can create to add engaging content to your website. All this is of course handy for social media. Sites like Twitter, Facebook and other social media sites allow you to share your news and content that is published on your website. If there’s news, you can let people know thanks to social media.