Marketing has evolved in the last few decades. With the emergence of the internet, more people are using internet for shopping, making financial transactions, and to communicate. In this current competitive business landscape, you need to maintain an extensive web presence. Without it, you won’t be able to reach out to a larger audience which can be your customer. Internet marketing emerged as an effective marketing method which delivers higher ROI and generates more leads. Most of the internet marketers use a website to make people aware of the products and convince them to buy those products. It is essential to have a website for your small business that reflects your products and services in the best way possible. A website is a great method to promote a business. But when it comes to building a website, there are many factors that need to be kept into account by internet marketers.
Building a website requires time, money and lots of design aspects. If you are looking to create a website for your business, then you can hire a professional web designing company. But most of these companies cost a lot to build a website. The development time is considerably important. Both time and money is an essential aspect of any business. For small businesses, it is recommended that both money and time should be used effectively. In this competitive world, you can’t wait to develop your website to get on with internet marketing of your business. Also, you don’t need to shell out a lot of money on building a website which you can use for marketing purposes. So, as an internet marketer, you should surely look for website builders which are available in the market which allows you to build a website at relatively low cost. These builders also save a lot of time. In order to decide the best website builder for your business, you should look for few important factors.
The first thing you should keep in mind is the price of the website builder. You require a website builder which is affordable to you while providing you all the essential features to create a website. As your business grows, you need to scale up your website. The best website builder ideally comes with plans which allow you to scale up as per the changing status of your business.
The second thing that you should look into a website builder is the ease of usage. A good website builder should be ease to use as well as learn. It should offer you a wide range of templates from which you can choose from. It should allow you to add various pages to the website. By a good internet marketer, images and videos can be effectively used to promote a product as a visual representation of the product is far more effective than textual promotion. So, a website builder should also allow you to add complex features such as image galleries and video content.
Another key aspect for the online presence of your business is the search engine friendliness. You require your website to feature on top rankings of Google search results on target keywords to generate more traffics, more exposure of your business to your customers and also more leads. A good website builder can be chosen by looking at various features it helps in SEO of your website.
There are many website builders such as Wix, Weebly, WordPresss etc. If you are looking for eCommerce website, then you can use Shopify.
Let’s look into one of the best website builders which have been used by countless businesses around the world.
It remains to be among the top choice for internet marketers to build websites for the businesses due to its variety of features and characteristics. It is one of the most popular CMS. It earned its reputation due to its flexibility, scalability as well as ease of usage. It is essentially a free website builder for small businesses.
There are many differences between WordPress and other website builders which we discuss below.
WordPress is open-source and absolutely free. It is available for almost all web hosting platforms, unlike other website builders. Bluehost is the official WordPress partner and has a one-click install.
When it comes to designing a website using this tool, it is quite easy. It has thousands of pre-made templates which covers almost all business niche that you can possibly think of.
In case you want more control, you can easily integrate WordPress drag and drop page builders. There are many responsive website builders as well as live page builder which comes at an affordable price, such as Elementor, Beaver Builder, etc.
One of the great feature of WordPress is that it has thousands of plugins which allows you to add various functionalities to your website such as adding customizable forms. You can easily create any type of site with this website builder no matter how simple or complex it is. Many big brands use WordPress for website building which includes content-heavy sites. It is a great platform for a small business website, both when the business is launched and as it keeps on growing.
Another great aspect of this website builder is that it is search engine-friendly by design. You are offered with various plugins such as Yoast SEO to make sure that the content of your website is optimized to show up in the search results.
WordPress integrates with almost every online platform or tool which you may want to use which provides you unlimited flexibility in order to create different websites of all kinds, ranging from content-rich blogs to eCommerce websites with numerous products.
However, there are certain essential things that need to be kept in mind using this website builder. Once WordPress is installed, you have to take care of the website security which includes backing up the website, keeping the themes as well as keeping the plugins up to date along with updating WordPress itself when it is required. In some cases, it has to be done manually. If you don’t want to do this, then you can use managed WordPress hosting which allows someone else to take care of the technical aspects of your website. Doing this, you are free to concentrate on other sides of running your business.
Website builders have become a top choice for internet marketers. These builders are now extensively used for building websites for both small as well as large businesses. Website builders like WordPress offer you a plethora of features and functionalities which allows you to run your business successfully and market your business in the online landscape.