Benetrends: Women Entrepreneurs & Succeeding in Small Business

Hi readers! Recently, I had the honor of being interviewed by Benetrends on how I help women start and grow their businesses. In the interview, I share information about the state of women-owned businesses, work/life balance and even how I got started as an entrepreneur.

Here is an excerpt from the interview.

“What advice do you have for women entrepreneurs who want to grow their businesses without drastically upsetting their work/life balance?

Running a business can be overwhelming. Between finding new clients, creating and executing a marketing plan, and interacting with customers, there doesn’t seem to be enough time in the day. You have to make your business a priority and realize that some things may need to fall by the wayside. This might mean getting up earlier or staying up later, saying no to a happy hour once in a while, or turning off the television. To be successful, there is no time for procrastination. Things have to get done.

One thing that helps is writing a “daily three.” This is a short list of the top three most important things you need to do for your business that day. The amount of time it takes to complete each of the “daily three” will vary depending on whether you are working your business part-time or full-time. For these items, you can’t say, “I’ll do that tomorrow.” If you stick with it, you will have completed 15 different things for your company during a business week. Commit to just three main priorities and consider whatever else you get done that day a bonus. Work smarter, not harder. If you still find yourself overwhelmed, consider making one of your daily three, “Finding a trusted person to outsource work to.”

Continue reading Expert Interview Series: Dequiana Jackson of About Women Entrepreneurs & Succeeding in Small Business

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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