Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

Why Every Accountant Needs ERP Software

Being an accountant in today’s world is quite a bit different than what the profession looked like 20 years ago. Gone are the days of pen-and-paper, filing cabinets and briefcases—today, everything is digital. Since the transition, accountants have relied on software like Quickbooks for managing financial data, but traditional accounting …

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The Real Deal About Working From Home

Remember when Tupperware hit the scene? What about Mary Kay? Avon? You remember these companies, don’t you? Along with overpriced products and pressure to buy those products, these companies offered women the opportunity to work for themselves. The idea of working from home, earning an income in your spare time, …

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Is Your Business One for the Future?

Whatever your business is, you need to be making sure that it’s one for the future. While many companies still operate traditionally, these are well-established companies, and new ones can find it difficult to maintain a facade of traditionality. The good news is that the future is exciting, and if …

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Don’t Save Your Money! Invest It Instead

Have you ever noticed that people who think they’re being smart with money pretty much always talk about how much they have saved, or how much they are putting away for a rainy day each week/month? This might seem smart on paper, but it definitely isn’t the smartest way to …

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Choosing the Right Equipment for Every Job

There’s a saying “use the right tool for the job to get it done right.” It’s a simple concept but it’s one that seems to be ignored because someone doesn’t want to take the time to get the right tool. They jerry rig something together or use multiple pieces of …

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What New Business Leaders Can Learn From Michael Scott

The U.S. version of “The Office” is one of those sitcoms that’s difficult to forget — especially thanks to Steve Carrell’s absurdly memorable office manager, Michael Scott. During his time as Dunder Mifflin’s Scranton regional manager, Michael made his staff laugh, cry, work harder, and waste time. Though the show’s …

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What You Don’t Know About Owning a Salon

It’s all lash extensions and Brazilian blowouts until somebody breaks a nail. Salon ownership sounds easy and breezy, but in reality, the abundance of services and complexity of scheduling often make salon success difficult to achieve. You might be a whiz with hair shears, but if you haven’t studied the …

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Get That Tech Job: How To Further Your Career

If you’re interested in technology and you possess tech related skills, then congratulations: you should be able to use those skills to get a job. These days there really isn’t anything that’s much more important in the world of work than knowing your way around a computer, whether you build …

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Social Businesses: How To Share Your Profits

When most people think of a business, they imagine lots of workers making a boss rich. In many instances, that is how companies work. However, there are other types of organizations that adopt a cooperative approach. That means the people working within these enterprises benefit when the firm performs well. …

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Tapping into the Business of Building PCs

All professions are different and have different demands. They demand different styles of customer service. They demand the use of different tools. And when these demands aren’t met, these professions, especially those that are explicitly niche, can suffer. And you can tap into these demands by providing these professions with …

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