7 Things to Think About Before You Start Your Own Business

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Starting your own business is a big undertaking. There is a lot to consider, and a lot that could go wrong. On the other hand, it is also one of the most rewarding experiences, and one that could set you up with a job that you love. To have things run smoothly, you need to think a few steps ahead. With that in mind, here are some things you’ll want to consider before you start your own business, to help ensure you have long-term success.

What Kind of Business Do You Want?

The first thing you’ll need to think about is what sort of business it is you want to run. You may have thought about this already, but it doesn’t hurt to go over the idea again. For instance, the process of operating a franchise is much different than that of operating your own store. Thinking about what kind of business you want to run will help you to think about the rest of the ideas on this list.

What Will You Sell?

Next, think about what it is your business is going to offer. Are you selling a physical product, or are you offering a service? If you’re selling a product, how are you going to make it? If you’re offering a service, how will you deliver it to the customer? Your product or service is the most important aspect of your business, so think about every angle when considering what it is you want to sell. For example, saying you want to sell books isn’t enough. You want to figure out what kind of books, how you’re going to get them, and how much you’re going to sell them for.

Where Will You Locate the Business?

Every business needs to have a location of some sort. This could be a shop inside your local town, an office building, or even your garage. You need a place to work on your business, or a place for customers to visit. If you’re planning on having a storefront or office space, you need to start scouting out locations and learning about the costs. If you’re going to work from home, you need to consider how this will work with other employees, and what resources you will need at your home in order for the business to operate.

Who Will Work for Your Business?

Employees play a vital role in any business operation. If you’re just starting out, the employees might be your family, or even just yourself. For larger operations, you might need to hire other people. It’s important to think about who will be working at this business, what they are bringing to the table, where they are going to work (from home? At an office? In the store?) and what you will need to pay them.

How Will You Market This Business?

Without marketing, your business is likely to fail. People need to hear about your product or service, and if they don’t, you won’t get many customers. Think about the type of product or service you are selling, along with your budget, and then brainstorm some ideas on how to market it. Perhaps social media is the best way to go, or maybe even a print ad in a local newspaper. Weigh your options, consider the costs, and then start forming a plan for how you will eventually market yourself.

How Will You Afford Starting a Business?

Starting a business costs money. Whether it’s supplies, renting out space, or simply your time, you can’t escape having a financial interest in your new business. For many people who are starting a business, this means quitting their current jobs and going without an income. If this is you, how long can you afford to live on your savings until the business turns a profit? Are you paying for this business out of pocket, or are you taking out a loan? Too many people overlook the financial aspect of starting a business, and find themselves on hard times before long. Don’t be one of them.

What’s Your Long Term Goal?

Finally, all of the questions above mostly deal with the short-term future of your business. But while you are starting out, it’s important to keep long-term goals in mind. This will help you to make better business decisions, and keep you motivated on tougher days. So where do you want to be in five or ten years? Use this as a goal, and keep it in mind whenever you are considering the other options mentioned above, or making any decisions for your business.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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