One of the great things about WordPress is that it’s so easy to use. Rather than spending hours designing and coding your website, you can have something that looks great with just a few clicks of your mouse. However, just because it’s easy to do, doesn’t mean you don’t need to put some thought into it. It’s still possible to have a WordPress site that doesn’t look great. And in a world where a great looking website is key to winning over clients, it’s important that you take some time to make yours look as good as possible. Here are 6 keys for doing just that:
Choose the Right Color Scheme
One of the first things you’ll want to think about is the color scheme. The colors you choose say a lot about your brand, and it impacts how your customers may think about you. If you’ve already used colors elsewhere in your business or brand – such as a logo – you’ll want to incorporate these colors. Luckily, WordPress makes it easy to choose different colors for whichever theme you go with. However, not all colors are always available to select, and you may need to edit the CSS files in order to get the exact color you want.
Find the Best Layout
WordPress also allows you to choose from many different layouts, and swap between them fairly easily. You’ll have to see what options are available to you, and then decide which works best. For instance, if you’re running a blog, you’ll want a layout that has your more recent or more popular articles displayed on the home page. If you’re running a small local business however, you probably want a home page that displays information about the business or has pictures of your product. Try out a few different layouts and see what works best. If you change your mind, you can always swap to something else later.
Optimize for Mobile
These days, more and more people are browsing the web through their mobile device – whether it’s a smartphone or a tablet. You’ll want to make sure whichever WordPress theme you go with that it’s optimized for viewing on these devices. These devices are often smaller, so you’ll want a theme that shrinks down to fit the screen, while still being easy to navigate using your finger. Luckily, most themes these days are already optimized, since this is so in demand. Still, it’s a good idea to double check before you get your heart set on a specific theme, only to find that it doesn’t look great on mobile devices.
High Quality Images
While WordPress themes come with a lot right out of the gate, you’ll likely need to supply your own images. No matter what images you go with – ones you’ve taken yourself or stock images – you’ll want ones that are high quality. Blurry or pixelated images will make your website seem unprofessional and cheapen the appeal for the rest of the site. However, while it’s important to have high quality images, you don’t want the file size to be too large. Large files slow down your website can make for a frustrating user experience. So, aim for good images, but keep an eye on the file size when you do.
Format Your Posts
Making your website look great doesn’t stop after you’ve picked out a theme. You also need to keep it in mind whenever you are creating a page or post. You’ll want to make sure you are using header tags correctly, spacing out your text into readable paragraphs, and adding in images to break up the text. No one wants a wall of text when they read a website, so you need to pay attention to how you format your posts, and not just what it says.
Keep Up on the Latest Trends
Finally, it’s a good idea to keep up on the latest trends in WordPress design. Doing so will help you to know what looks good, and what is out of date. While your website may look great today, in a year it might be considered out of date, and therefore less appealing. You don’t need to change your site every month based on some new design trend, but it’s a good idea to check up on it every once in a while, and make sure your website stays fresh.
Hopefully these few tips were able to help you out. You only get one chance at a first impression, so it’s important that you pay attention to how your WordPress site appears to your viewers. Take some time to try out different themes, play around with the colors, and the layout of the site. You should also ask others for their opinion and take their feedback into consideration. If you can do all of this, you should find that your WordPress site ends up looking great.