Making a sale — whether it’s one of your own products or it’s simply a click on an ad or an affiliate product — requires much more than driving traffic to your site. That traffic may never convert, and if you don’t convince those visitors to come back to your site, you will never have a chance to sell to them again.
Finding ways to encourage repeat interaction will help you to create brand loyalty and to encourage repeat interactions will help you to get repeat sales to drive the long-term success of your company. Here are 5 ways you can better engage your customers to encourage repeat interactions:
Grow an E-mail List
E-mail marketing is a great way to build a leads list. Whenever you have a new blog post, a new product, or a new service to offer, you can notify your customers, who have already indicated their interest in what you have to offer. E-mail marketing helps you to stay top-of-mind with customers and to encourage them to visit your site again and again. Create an e-mail marketing list and work on growing your leads to help your business thrive.
Get on Social Media
Social networks are like e-mail lists in that they allow you to connect with leads who have already indicated an interest in your product or service. Create profiles on the primary networks where your target audience visits. Popular social networks include Facebook, Twitter, Pinterest, Google+ and LinkedIn. There are hundreds more social networks, some of which appeal to specific niches and audiences. Explore which ones are best for your blog and establish a presence there.
Offer a Free E-course
An e-course is a great way to establish your blog as an authority and to encourage customers to visit again and again. This can be a simple course that you present through e-mail, but it should highlight your blog’s core principles and should help to solve your reader’s problems. Once readers see you as an expert in your niche, they will continue to come back to your blog for more creative solutions and will be encouraged to buy your products and services.
Contests are one of the best ways to get more reader engagement. Whether you are simply giving away something for free or you are holding a contest in which readers submit entries for judging (such as best photo or best story), you will encourage your customers to visit your blog again and again to be part of the fun. While they are there, they will learn more about you and will be encouraged to buy your products and services.
Offer Engaging Comments
Every one of your blog posts should end with a call to action that encourages reader commentary. Don’t leave these comments unanswered. When you respond and offer thoughtful discussion, you encourage an ongoing conversation that engages your readers. You then encourage repeat visits and more exploration of your site — all of which can lead to more sales and conversions.
Successful marketing isn’t just about getting your name out there or getting customers to your site. You also have to find ways to engage customers to encourage them to return to your site again and again. These strategies can help you do that and help you drive more sales, supporting your long-term success.
How do you encourage customer engagement on your site? Share your tips for success in the comments!
Kay Winders is presently the resident writer for www.badcreditloans.org, where she researches the best way for people to pay off their debts without damaging their credit. In her spare time, she enjoys freelance writing, the beach and gardening.