Many small business owners have Twitter accounts but aren’t completely sure what to do with them. If you’re trying to jumpstart your Twitter efforts, it’s important to know the ins and outs of Twitter etiquette. Ultimately, you want to attract as many followers to your Twitter page as possible. So, you should try your absolute hardest to avoid saying anything on Twitter that will deter people from following you. Here are some tips to help you make sure that you always tweet appropriately:
1. Avoid tweeting more than four times a day.
People aren’t necessarily interested in hearing about every single product you launch on your website or every single minor change you make to your business. Generally, one or two tweets a day is sufficient to keep your followers informed of what’s going on with your business.
2. Try not to overuse hashtags.
Hashtags are useful, but they shouldn’t be overused. Try to find one or two relevant hashtags to use in each of your tweets. Twitter users often associate the excessive use of hashtags with spammers and inexperienced Tweeters.
3. Let customers know what you’re doing for them.
It’s perfectly acceptable to Tweet about your new hires and your new products. However, you should also tweet about deals and why your products and/or services are beneficial to customers. A tweet about a $50 coupon will interest your followers a lot more than a tweet about your new office copy machine.
4. Reply to your followers’ tweets.
Your followers will appreciate if you take an active interest in what they’re tweeting about. If you reply to their tweets, you’ll be able to begin to establish relationships with them. Twitter is a vehicle for establishing meaningful relationships with your customers. And remember that establishing relationships with your customers is one of the most important ways to get your business to succeed!
Author’s Bio: Carolyn is a guest post writer on the subjects of social media marketing, cash flow management, and Big Commerce for your small business.