When it’s done right, advertising is going to be the way that your business can bring in the most of its customers and therefore, cash. Advertising can build your bottom line up and boost your reputation all at the same time, but with so many tools at your disposal digitally, it can be hard to know where you should start.
Driving traffic to your business website is going to be a priority for your company while you are in your early startup stages, and you should look at every possible avenue for funnelling traffic to your site. The traffic that you gain can convert into sales, making you the money that you forecast and give you the exposure you need. Advertising your business, whether you go down the digital marketing or event marketing routes – or both – has to be a big part of your business plan. There are a ton of ways that you can advertise your business effectively and we have four of the best ways here:
- Display Advertising. Almost every business out there uses display ads to highlight their most popular products, and they use text, video and audio to get their message across to their potential customers. Display advertising works for two reasons: expanding visibility of your company online gets you more hits, and the products that you sell are visible enough to be bought. Pay-per-click and banner advertising online are two of the most popular display advertising solutions that your company can invest in, because people spend most of their time online these days!
- Social Media Advertising. Let’s be honest, if you spend a lot of your own time on social media, then you can bet that other people do, too. Social media gives your company a way to forge significant relationships with customers and gives you the chance to get on a personal level with people who are interested in what you do. The way to build this relationship is to humanize your business so that people see way more than a company, but a personality that they can relate to.
- Print Advertising. More traditional companies use print advertising as a way to advertise their business to the general public. Think about newspaper articles and leaflets that are circulated to the local communities and how much of an audience can be reached with this type of marketing. Digital marketing may be taking over, but print advertising still has a place.
- Broadcast Advertising. It’s mass-market and usually reserved for the big dog companies out there but broadcasting your own business with radio or television advertising could change the way your business is run. It’s always great to run an advert if you can afford it, but it can be way more expensive than you’d budget for.
Don’t be the type of business that puts advertising on the backburner; it could change the future of your company and extend your reach globally if you do it correctly. It’s so worth putting money into it if you want to progress!