3 Ways to Improve Your Business

Filed in Small Business Tips 3 comments

A stagnating business that doesn’t change or get better will eventually fall by the wayside. Luckily, if you’re already up-and-running, have a product that sells, and have consistent costumers, improving your business can be easy. It’ll take a little bit of reflection and work, but will be worth it in the long run as your business continues to grow.

 

 

Reach out to Customers

Customers are the most important part of a business, and it’s important to keep those that purchase your product happy. Finding new buyers is great, and consistently advertising to new people is helpful, but the easiest and most profitable thing to do is keep the customers you already have. If you take care of you’re the people that buy your product and find new ways to connect to them, it will help your business exponentially because of word-of-mouth recommendations and repeat purchases.

Send your loyal customers coupons or other discounts and give them some personalized attention if at all possible. It may seem like a lot of work, but one happy consumer will bring in more and more business for you, while someone unhappy with you can quickly turn away an entire group of potential buyers. Make sure your customers are happy and ask them for their input and your business will boom.

Become More Efficient

Wasting time and money can be a drain on your business and keep it from reaching its full potential. If you can find ways to make things more efficient, you can increase your profits and make your business better able to handle new growth and change. Keep your paperwork and contacts organized for quick reference, and find ways to cut costs and extra time off of production and other tasks.

If you’re not the organized type, hire an assistant to help keep things from falling through the cracks and to keep your business moving in the right direction. Virtual assistants don’t have to cost much, but the work they do for your business can be invaluable.

Improve Your Products

If you make a better and cheaper product, you will add to your customer base and improve your per-unit profits at the same time. Go back to the drawing board with your current product and find ways to make it more useful or to update it and keep it relevant to today. Whatever your product is, you can always find at least some small changes that will make it better. As long as you connect with your customers and ensure that these are good changes to make, you will be making your customers happier with the product and will be showing them that your business is working to improve.

If you want a better-run, more efficient business, you have to reflect carefully on what product you’re making and how happy your customers are. If you can make these things better, your business can continue to grow.

 

Lisa Drew writes for education blogs where you can learn about getting an executive MBA.

Photo caption: Bryan is shopping on ThinkGeek by Infusionsoft, on Flickr.

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Posted by guestpost   @   12 November 2012 3 comments
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3 Comments

  • http://www.kgaction.com/ Mary Kaplan

    Good post with good advice. We are always trying to improve our efficiency at the office. Do you have any advice about how to get your employees on board with evaluating tasks to identify efficiency improvement areas? We seem to run into roadblocks when employees don’t want to take the time to look at how things are done and think outside the box about how they might be done better.

  • http://www.entrepreneur-resources.net Dequiana

    Hi Mary…glad you liked the post. Sometimes employees don’t understand the importance of taking a step back to see how things are done behind the scenes. Perhaps providing an incentive may help or even sharing with how important the employee’s input is to helping the company. There’s an article coming up tomorrow specifically discussing non-monetary rewards that let employees know they are appreciated. That might help!

  • http://twitter.com/kristenjames16 kristenjames

    very informative blog. Its true that customers are most important part of business and if you run a business then its important to check customer satisfaction.

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