Hello readers! I’ve approached this week’s Monday Marketing Moment from a different angle. Rather than type up a general knowledge article, this week I wanted to give you something you could use now. Today’s tip is simple: promote your business.
I will even give you a head start. You can promote your business here on the Entrepreneur Resources: Small Business Blog for free as part of our “Small Business Spotlight.”
Last week, we talked about meeting a consumer’s unmet need with your product or service. You may have been left wondering – who is this “consumer” person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer – that group of people who is both interested in your product or service and willing to purchase it.
Happy Monday! This week, I offer a simple tip that many excited entrepreneurs forget: your product or service MUST help somebody…preferably a large group of somebodies. In other words, to be successful, your product or service must meet a consumer’s unmet need. In other words: a person has a problem, and you have the means to fix it!
Good morning entrepreneurs! Welcome to a new series called “Monday Marketing Moment.” Each Monday, we will share simple, yet effective marketing tips, answer questions and provide general information on the topic of marketing. Our goal is to arm your small business with the knowledge it needs to succeed.
We’ll kick this series off with a simple question – What is Marketing?

I received this in an e-mail today. It contains some things we need to think about as the year draws to a close.
Jim Rohn’s Challenges to Pursue (excerpted from the 2004 Weekend Event)
Mr. Man seemed like the perfect client. He found you through your latest advertising campaign and was eager to work with your company. After meeting at his office, he immediately signed the contract and gave you a deposit. You fulfilled the product or service order in record time and are sure this project will be closed out in the next month. Great turnover, right?
Fast forward to 4 months later…after numerous phone calls, e-mails, and invoices, Mr. Man has STILL NOT paid his remaining balance. In some cases Mr. Man will even start to deny he owes you. In other cases he will complain that your product or service was substandard and insist that he should not pay (despite the glowing comments he gave your work before).
What should you do about this?
From time to time, Entrepreneur Resources will highlight a small business. We will include information on their products and services or conduct an informational interview with them on the success of their business. In this post, we spotlight Herbolistic Home Spa.
Are you in the market for a new computer? Perhaps you’re looking for the perfect holiday gift; or maybe your computer is on its last legs, and you’re due for a treat. In either case, buying a new computer can be daunting. This guide will tell you what to look for in your next hardware package.
Today I checked my business voicemail to see if a client had returned my call. There was one new message, but it wasn’t my client. A pre-recorded voice reminded me to call now “for a custom designed website starting at only xyz dollars…hosting included!” I laughed for a good 5 minutes. Why is this so funny?
Does this sound familiar? “My web site has been up for 3 months, but I still haven’t had a single customer. I thought once the site was built customers would pour in.”
Assuming that building a web site will automatically draw in customers is one of the most common misconceptions about online marketing. Creating an online business is similar to creating a brick-and-mortar business, you MUST advertise. We’ve got several online and offline tips to help your web site get the exposure it deserves.