Marketing         View Comments

Before you launch that new product or service, don’t forget to perform market research to make sure you will be filling one of your ideal customer’s unmet needs. From Defining Your Target Consumer, we know that this ideal customer, or target consumer, is someone who “is both interested in your product or service and willing to purchase it.” Well, how do you find this person? Market research is the answer.

 Marketing,Small Business Tips         View Comments

Today I bring you another quick tip. This time it addresses how to sell as a franchise representative in today’s economy.

Question:

Do you know any sales techniques I could use that do not include pitching my brand over a competitor? The economy in my area has been hit hard, but I believe in my products and their benefits. Please help.

 Small Business Tips         View Comments

Our last article showed you how to keep track of your online brand with popular tools, such as the Google search engine. Well, let’s say that you are using one of the tips from that article and come across something silly you did years ago. It is not aligned with the brand image you want to portray today, and it would be slightly embarrassing (okay, maybe really embarrassing) if a potential client saw it. What can you do? Here are three things you can do to manage how your negative information shows up on the Internet.

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Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand.

 Money & Finance         View Comments

Finding money can be one of the biggest hurdles for a small business owner. Whether you desire to open a chain of restaurants or an Internet-only business, capital is required to fund your dreams. Here we will explore the different types of funding available to you:

Debt financing includes any money you will pay back. It does not require you to give up equity in your company and can be a good choice for entrepreneurs who have not been able to attract the attention of investors. This type of financing…

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Summer is almost over, but it’s not too late to implement these 3 summer business building tips. This Monday Marketing Moment offers tips to keep your sales high during the hottest months of the year.

For many small business owners, summer represents a slump in sales. Many of our potential customers are more interested in vacations and outdoor activities than in office meetings and store visits. Rather than let your sales suffer, follow these 3 business building tips to give your company a boost this summer.

 Inspiration,Small Business Tips         View Comments

Today I have the pleasure of posting 16 small business tips learned from the Donald Trump Entrepreneur Expo in August 2010. Journalist Marcie Hill of The Write Design Company was in attendance and allowed us to reprint her notes. These common sense tips will surely take your business to the next level.

 Small Business Spotlight         View Comments

Welcome back to the Small Business Spotlight! Today, Entrepreneur Resources is highlighting CocoaBabies, an online retailer who sells clothes and accessories geared toward children of color.

What does your company do? We create clothing and accessories geared towards children of color, all of our products feature messages and designs that reinforce positive messages.

 Small Business Tips         View Comments

Today’s tips are a result of a question received about attracting a certain type of consumer. While the answer is specific to the massage industry, it can be applied across a variety of businesses.

Question:

I have a friend who’s starting out as a massage therapist. How can he position himself as a source for upscale clientele?

Answer:

If your friend wants to position himself as a massage therapist for upscale clients, he should perform the following tasks.

 Small Business Tips         View Comments

Small business owners love clients. They are the lifeblood of the company and ensure that employees are paid and the office lights are kept on. However, there are some customers that entrepreneurs can do without. Are you one of them? Read on for the top 5 small business pet peeves and how to avoid them.

 Small Business Spotlight         View Comments

Today, Entrepreneur Resources shines its small business spotlight on The Write Design Company.

What does your company do? We provide writing, blogging and social media strategy services to businesses.